Formerly known as the Audience Concierge, I've been working in this role on Broadway since 2017. Together with Broadway Plus, we've put together a staff that makes this service to any Broadway show looking to increase its social presence and activate audience engagement. 

 

The In-House Marketing and Hospitality Manager's primary function is to capture content in-house and ensure the use of correct hash-tags and geo-tags. The role operates entirely during performance hours with the main goal of generating future sales and word-of-mouth for the show. They are available at the discretion of general and marketing management to coordinate talk-backs, manage stage door lists, and perform other hospitality and marketing functions, alleviating time pressures and ensuring positive experiences that in turn generate positive social buzz.

 

The manager streamlines all marketing/social media activations on-site, providing a helping hand to management teams. Each week, a report is also provided to management detailing audience trends, questions, changes, selling points, and other valuable insights. Click the logos below to see content we've provided to each Broadway show's social space.